Blog posts
Add a short description for your blog.
Dark Academia Makeup: 2026's Moodiest Back to School Trend, Step by Step
Term time is back, and so is dark academia. Here's our warm, smudgy, candlelit take on the trend, step by step and entirely vegan and cruelty free.
Cry Baby Makeup: 2026's Smudged, Tear Streaked TikTok Trend, Step by Step
Smudged liner, a flushed sob soft glow and a bruised plum lip: here's how to get 2026's viral Cry Baby makeup trend using real Jolie Beauty products.
Trad Goth Makeup: 2026's Deathrock Revival Trend, Step by Step
This week's TikTok obsession looks backward: stark white skin, sharp liner and a blood red or black lip inspired by 80s deathrock icons. Here's our step by step guide to...
Vampire Skin: 2026's Viral Luminous Glow Trend, Step by Step
Forget liner and lashes, this week's viral goth micro trend is all about the skin. Here's our vegan, cruelty free step by step to that pale, luminous, lit from within...
Southern Goth Makeup: 2026's Dusty, Rust Toned Trend, Step by Step
This week's freshest goth micro trend swaps icy greys for rust, terracotta and dusty rose. Here's our step by step guide to Southern Goth, using entirely vegan and cruelty free...
Blood Drip Lips: 2026's Vampiest TikTok Lip Trend, Step by Step
TikTok's newest lip obsession skips the fake fangs entirely. Here's how to get 2026's Blood Drip Lips look with liner, matte colour and one glassy pool of gloss.
Mall Goth Makeup: 2026's Glittery Throwback Trend, Step by Step
Chunky glitter, smudged kohl and Hot Topic era energy are back. Here's our full step by step guide to 2026's mall goth makeup trend, using real Jolie Beauty products.
Witch Lips: 2026's Moodiest Ombré Lip Trend, Step by Step
This week alt TikTok can't stop talking about witch lips, a smoky, gradient pout that fades from bruised black into deep berry red. Here's how to get it, step by...