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Close-up gothic glitter makeup look on a dark background — sparkling smoky eye

Gothic Glitter: How to Do Festival Sparkle Without Losing the Dark Side

Festival season is here and glitter is back with a vengeance — but who says sparkle has to be sweet? Here's how to wear dark, witchy glitter that catches the...

Dramatic side-lit portrait with deep shadows carving the cheekbones, a gothic sculpted makeup look

Skullpting 101: How to Carve Gaunt, Gorgeous Vampire Cheekbones

Contour is having a full goth glow-up in 2026. Here's how to hollow out haunting, gaunt cheekbones with our cool-toned Skullpted creams and finish with a cold, corpse-pretty glow. Vegan...

Close-up of a wet-look metallic goth eye with glossy shimmer eyeshadow catching the light

The Wet-Look Metallic Eye: 2026's Glossiest Way to Do Goth Glam

Matte is out — the goth eye is going glossy. Here's how to foil your lids into liquid metal with our Glitter Fix Gel and metallic palettes, then echo the...

Soft, dreamy beauty portrait of a woman with a rosy flushed blush across pale cheeks, the drained-doll vampire blush look

Vampire Blush: The Drained-Doll Flush That's the Softest Way Into Goth This Summer

Blush is having a distinctly gothic moment. Here's how to master the drained-doll 'vampire blush' — the softest, most wearable way into alt beauty this summer, using our vegan &...

Close-up portrait of a model wearing a dark, smudged smoky eye — the pirate eye makeup look

Pirate Eye Makeup: The Deliciously Messy Smudged-Liner Trend Taking Over Summer 2026

Searches for 'pirate eye' makeup have rocketed 330% — here's how to smudge, smoke and glitter your way to summer 2026's messiest, most bewitching eye look. Fully vegan & cruelty-free,...

Moody romantic goth portrait of a woman with a dark crown, berry lips and soft smoked eyes

Romantic Goth Makeup: The Victorian-Inspired Look Owning 2026

Soft, dreamy and unapologetically dark — here's how to wear 2026's romantic goth trend, step by step, with our vegan & cruelty-free favourites.

Close-up portrait of a model wearing bold black lipstick against a dark background

How to Actually Wear Black Lipstick: The Blurred Vamp Lip That's Owning 2026

Black lipstick is having its biggest moment in years. Here's our step-by-step guide to the soft, blurred vamp lip — plus the vegan, cruelty-free shades to do it with.

Model with a smudged, smoky gothic eye look against a dark background

The 'Haunted Haze' Smoky Eye: How to Smudge Your Way to the 2026 Goth Look

Forget the razor-sharp wing — 2026's runways are all about the smudged, blurred 'haunted haze' eye. Here's our step-by-step guide to that lived-in, awake-for-centuries smoky eye, using our vegan &...

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Still haven't received the product! It's been on the way/in route for 17 days & I'm one state away from where it shipped from (CA to OR)! DHL had the package on the way from July 28-Aug 10 (14 days!). Now another shipping partner has it in WA (went past OR for some reason) since Aug 10 and USPS is still waiting to receive the package! I still have no estimated delivery date! My package is just sitting in WA somewhere for days now. Contacted support they said I can report it lost to DHL (not them) after 21 days. Terrible shipping & customer service, especially considering I spent over $300 that took me a long time to save up! I will never buy from Jolie Beauty again!

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