Download Festival 2026 Recap: Riffs, Smoky Eyes & Pit-Proof Makeup

Donington went off this year. Here's our Jolie recap of Download Festival 2026 — the headliners, the history made, and the festival makeup that survived three days in a field.

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How to Master the Soft Goth Makeup Look

Soft goth is the alt-beauty look of 2026 — smudged smoky eyes, blurred vampy lips and a whole lot of attitude. Here's your step-by-step Jolie how-to, from primer to that...

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Download Festival X Jolie Beauty is coming

For over two decades, Download Festival has been more than just a festival. It’s been a home for outsiders, a sanctuary for alternative culture, and a place where self-expression has...

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Unveiling the Magic: Your Ultimate Guide to Liquid Eyeshadow

Are you ready to dive into the enchanting world of liquid eyeshadow? If you're anything like us, you're constantly seeking ways to elevate your makeup game and express your unique...

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The Bold and Beautiful: Exploring the History and Evolution of Black Lipstick

Hey there, lipstick lovers and trendsetters! Today, we're diving deep into the intriguing world of black lipstick. Buckle up because we're about to take a journey through time, exploring how...

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Unleashing the Magic: Valentine's Day Makeup Tips for a Stunning Look

Valentine's Day is the perfect occasion to celebrate love and connection with your special someone. Whether you have a romantic dinner date planned or a cozy night in, one thing...

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Is GRUNGE makeup having a comeback in 2024?

Fashion and beauty trends are cyclical, often witnessing the revival of styles from the past. In recent times, one such trend making a notable comeback is grunge makeup. Defined by...

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The History of Gothic Makeup

As an alternative makeup brand, we cater towards unconventional makeup styles - one of these subcultures falls under "gothic makeup" or "goth makeup." Although in the 2020s we are a...

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