Something is stirring in the undergrowth of the goth beauty world, and for once it isn't black eyeliner. Green Goth (also doing the rounds as Poison Ivy makeup) has quietly taken over TikTok and Instagram this week, swapping the usual charcoal smoke for moss, emerald and toxic lime green. Think overgrown crypts, ivy creeping up gravestones and a wink of something a little venomous. It's still dark, still dramatic, it's just wearing a different colour to work.
We've been mildly obsessed since it started popping up on our feeds, so we pulled together a proper, step by step way to wear it using shades that already live in Jolie Beauty's own world of moss covered tombs. Everything below is vegan and cruelty free, because a look this witchy should never cost anyone else their whiskers, wings or fur. 🦇
Step 1: Build your undergrowth base
Start with a cool toned base rather than reaching straight for pure green, it keeps the whole look feeling eerie instead of accidentally festive. The Cryptic Palette is basically made for this: 28 shades of bone grey mattes, mossy greens and spectral shimmers, all inspired by ivy covered crypts and mist soaked stone. Sweep a bone grey matte through the crease to carve out some hollow, sculpted shadow, then pack a mossy green shade over the lid as your foundation colour.
Step 2: Add a poisoned glint
Once your base is blended, it's time for the metallic bit that makes this trend so satisfying to watch on video. Pat the Heavy Metal Liquid Eyeshadow in Undergrowth straight onto the centre of the lid with a fingertip. It's a rich, mossy green shade threaded with soft golden shimmer, like sunlight catching on damp, overgrown stone, and the creaseless formula means you won't be fighting it into submission by 11pm on a night out.
Step 3: Draw the graphic liner
This is where Green Goth really earns its stripes. Skip your usual black wing and instead draw a bold, graphic liner using Prime Time & Line in Grass Green. Keep the shape sharp, whether that's a flicked wing or, if you're feeling brave, a floating line above the crease for the proper 2026 editorial effect. Once it's dry, go back in with Prime Time & Line in Lime to trace a thinner line just above the green, so the two shades melt into each other like light hitting a leaf.
Step 4: Choose your lip
You've got two routes here, and both are correct. For the softer, more wearable version, reach for Air Matte Liquid Lipstick in Forest Fairy, a green toned matte that leans into the theme without overwhelming it. If you'd rather let your eyes do all the talking, keep things classic with Air Matte Liquid Lipstick in Haunted, our go to true black, so the green stays the undisputed star of the whole look.
Step 5: Lock it in
Green Goth deserves to survive more than one selfie, so finish with a few spritzes of Mosh Proof Setting Spray. It was built for gig nights and crowd surfing, so a few hours under festival lights, humidity or a sweaty dance floor won't stand a chance against it.
Make it your own
The joy of this trend is how easily it scales. Wear just the mossy lid and grass green liner for daytime and it reads as soft goth with a witchy little twist. Add the Undergrowth shimmer, the graphic liner and the black lip, and you've got a full poison ivy glam ready for a gig, a photo shoot or simply a Tuesday that needs some drama. There's no wrong way to wear it, and that's rather the point.
Why we love it
Every product mentioned above, and everything else we make at Jolie Beauty, is vegan and cruelty free. Green Goth feels like the perfect antidote to a summer of black eyeliner: still dark, still a little unsettling in the best way, just wearing its favourite colour from the crypt garden instead. Tag us if you try it, we would love to see your take on the trend. 🖤🌿