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Melt-Proof Goth: How to Keep Your Dark Makeup Flawless in the Summer Heat
A heat-proof, step-by-step guide to wearing your smoky eyes, black lips and vampy glam through a British heatwave without a single slip, smudge or slide.
Bruised Berry Eyes: The Aubergine Smoke That's Soft Goth's Prettiest Twist for 2026
Charcoal walked so aubergine could run. Here's how to smudge a deep berry-and-wine smoky eye — the softest, most wearable way into goth this summer — using Jolie's vegan, cruelty-free...
Crypt Eyes: The Under-Lash Smoke That's Quietly Owning Goth This Summer
Skip the sharp winged liner – 2026's freshest goth eye is all smudged underneath. Here's how to master the under-lash ‘crypt eyes’ haze with our vegan, cruelty-free palettes and pencils....
Gothic Glitter: How to Do Festival Sparkle Without Losing the Dark Side
Festival season is here and glitter is back with a vengeance — but who says sparkle has to be sweet? Here's how to wear dark, witchy glitter that catches the...
Skullpting 101: How to Carve Gaunt, Gorgeous Vampire Cheekbones
Contour is having a full goth glow-up in 2026. Here's how to hollow out haunting, gaunt cheekbones with our cool-toned Skullpted creams and finish with a cold, corpse-pretty glow. Vegan...
The Wet-Look Metallic Eye: 2026's Glossiest Way to Do Goth Glam
Matte is out — the goth eye is going glossy. Here's how to foil your lids into liquid metal with our Glitter Fix Gel and metallic palettes, then echo the...
Vampire Blush: The Drained-Doll Flush That's the Softest Way Into Goth This Summer
Blush is having a distinctly gothic moment. Here's how to master the drained-doll 'vampire blush' — the softest, most wearable way into alt beauty this summer, using our vegan &...
Pirate Eye Makeup: The Deliciously Messy Smudged-Liner Trend Taking Over Summer 2026
Searches for 'pirate eye' makeup have rocketed 330% — here's how to smudge, smoke and glitter your way to summer 2026's messiest, most bewitching eye look. Fully vegan & cruelty-free,...