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Gothic portrait with dark tonal makeup, moody monochrome beauty aesthetic

Monochrome Goth: The One Colour Face Trend Taking Over TikTok

This week's alt beauty trend ditches the drama for restraint: one moody colour family worn from lid to lip. Here's how to build it with our vegan, cruelty free goth...

Alternative bride in a black veil, a moody and romantic gothic bridal portrait

Gothic Bridal Glam: Dark, Romantic Wedding Makeup for the Alternative Bride

Alternative brides are ditching pastels for candlelit drama. Here's our step by step guide to dark, romantic gothic bridal makeup that lasts from I do to last orders.

Black and white portrait of a woman with dramatic trad goth makeup, smoky blue-black eyes and dark lipstick, photo by Vitaliy Shevchenko on Unsplash

Trad Goth Is Back: Your Step-By-Step Guide To 90s-Perfect Traditional Goth Makeup

Trad goth is having a proper moment on TikTok and Instagram this week. Here's how to get the blue-black smoky eye, bruised-doll flush and pitch-black lip, vegan and cruelty-free from...

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