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Woman in a rust brown dress with warm, sun weathered goth makeup

Southern Goth Makeup: 2026's Dusty, Rust Toned Trend, Step by Step

This week's freshest goth micro trend swaps icy greys for rust, terracotta and dusty rose. Here's our step by step guide to Southern Goth, using entirely vegan and cruelty free...

Close up portrait of a woman with dramatic dark eye makeup and black lashes

Spider Lashes: 2026's Clumpy, Gothic Lash Trend, Step by Step

Spider lashes are 2026's chunkiest, spookiest lash trend. Here's our full step by step for clumped, spiky lashes using vegan, cruelty free kit.

Gothic woman with dark makeup beside a tombstone

Ghost Brows for Goths: How to Fake the Bleached Brow Trend Without Bleach

Bleached brows are haunting 2026 beauty, but commitment is optional. Learn how to create a soft, spectral ghost brow with makeup, then frame it with smoky eyes and a bitten...

Alt model with pink accessories and dark goth style makeup, embodying the pink goth aesthetic

Pink Goth: Your Step by Step Guide to 2026's Prettiest Dark Makeup Trend

Pink goth is 2026's softest twist on the dark aesthetic: bubblegum blush meets spiderweb liner. Here's our full five step tutorial using real vegan, cruelty free Jolie Beauty products.

Moody, dramatically lit portrait of a woman with dark hair and deep red lips, summer goth beauty inspiration

Summer Goth Nails Are Everywhere: Here's the Makeup That Matches

Zendaya and Dua Lipa have made the near black summer goth manicure the manicure of the season. Here's how to build a soft, smoky face to match, vegan and cruelty...

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