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All customers. £40 minimum spend on eligible items before delivery. Excludes sale items, bundles, collaborations, the advent calendar and gift cards. Cannot be combined with other discounts. Other currencies use the equivalent calculated at checkout. Ends Tuesday 29 September 2026, 11:59pm UK time.

FREE SHIPPING OVER £150
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SPOOKTACULAR: 10% OFF, NO MINIMUM SPEND • EXCLUDES SALE, BUNDLES, COLLABS, ADVENT & RITUAL BOXES
FREE SHIPPING OVER £150
VEGAN & CRUELTY FREE
SPOOKTACULAR: 10% OFF, NO MINIMUM SPEND • EXCLUDES SALE, BUNDLES, COLLABS, ADVENT & RITUAL BOXES
FREE SHIPPING OVER £150
VEGAN & CRUELTY FREE
SPOOKTACULAR: 10% OFF, NO MINIMUM SPEND • EXCLUDES SALE, BUNDLES, COLLABS, ADVENT & RITUAL BOXES
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Bruised Blush: 2026's Vampiest Flushed Cheek Trend, Step by Step

Peachy blush is out. This week we're building soft, plum toned bruised blush, the moodier, more romantic take on flushed cheeks taking over alt beauty right now.

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Goth Baddie Makeup: 2026's Snatched, Sculpted Alt Beauty Trend, Step by Step

TikTok's newest micro trend fuses gothic drama with baddie glam: sculpted contour, smoked structured eyes, and a matte to glossy vampy lip. Here's our full step by step.

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Corp Goth: 2026's Boardroom Ready Alt Beauty Trend, Step by Step

Office season meets eyeliner season. Here's our step by step guide to corp goth, the polished, quietly dark makeup trend taking over desks this autumn.

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Cry Baby Makeup: 2026's Smudged, Tear Streaked TikTok Trend, Step by Step

Smudged liner, a flushed sob soft glow and a bruised plum lip: here's how to get 2026's viral Cry Baby makeup trend using real Jolie Beauty products.

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Ghost Brows for Goths: How to Fake the Bleached Brow Trend Without Bleach

Bleached brows are haunting 2026 beauty, but commitment is optional. Learn how to create a soft, spectral ghost brow with makeup, then frame it with smoky eyes and a bitten...

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Death's Head Moth Makeup: 2026's Eeriest Nature Inspired Goth Trend

Meet Moth Eyes: 2026's softest, eeriest goth trend, inspired by the death's head hawkmoth's dusty wings and pale skull marking. A full vegan, cruelty free step by step tutorial inside.

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